Landing page: better with a video!
Defining the landing page as your best business card is a suitable metaphor. But if you want to leave the mark, it must be clean and catchy. Mission impossible? No, you just need to customize it with a nice video.
First of all, video content immediately ignites anyone's interest, especially those who are beginning to get in touch with your brand. And remember that between text and video, the average user decides to give a chance in most cases to the latter. What’s more, a high quality video highlights your professionalism. Then pay attention to the suppliers you turn to and be careful about DIY! Besides, according to recent studies, a video creates a greater emotional connection with the brand. Add the right music, the perfect graphics and animations, and that’s it.
As mentioned before, videos ignite the immediate interest of the casual user, which could turn much faster into a customer thanks to this content. For this reason your video should not be scattered in the landing page, but it must be clearly visible, if not even in the foreground and with auto-play on.
Now that you know how important it is to use videos in your landing page, what are you waiting for? In OneVision we have the ideal solution for all your needs!