Videos, a bit of statistics
We know it well, videos are the utmost expression of modern communication in any field. But if you are not convinced yet and you need concrete evidence, we are ready to provide you some statistics (according to a research conducted by CFM Group).
Do you know, for example, how many videos on average produces a medium / large company? 18 every month! And most of all, high tech and manufacturing companies rely on this type of communication.
Generally, 56% of videos produced and published online last year last no more than two minutes. The most popular categories? Demonstration videos, testimonials and tutorials. But beware: only 5% of videos retain an average of 77% of viewers to the last second. When it comes to the duration, videos under 90 seconds see an average retention rate of 53%, but videos over 30 minutes retain only 10%.
35% of companies use more or less advanced analytics to study the performance of their videos, increasing their video budget considering their campaign performance. And now that you have no more excuses to start producing videos, put us to the test!