Facebook videos, the new marketing frontier
We all know that YouTube and Vimeo are the main platforms for video communication. But today we will reveal a secret: they are not the only ones. Maybe you have never noticed that, but the answer to the question is under your eyes every day, constantly. And it’s called Facebook.
Obviously, videos posted on Facebook will not have the same quality of Vimeo or the thousands of YouTube options, but the secret weapon of the social network is called autoplay. In fact, on Facebook, videos start automatically when uploaded to the news feed, which means potentially that thousands of users can watch and share a video without any difficulty. And this, for a brand, means a lot, that is being known and becoming spontaneously “viral”. In addition to this, on Facebook there are millions of videos that have never been posted on YouTube or Vimeo.
But remember, your videos, since autoplay has no audio for starters, must convey the main message by images and in few seconds. Now that you know the new video marketing frontier, are you ready to accept the challenge? We do for sure here in OneVision, and we will be happy to guide you in this adventure!