News
The screen that can save your life
That a single screen could show infinite potentialities, from entertaining editorial videos to the extremely effective power of digital signage, is no wonder to us, yet some ideas can still surprise us: it only takes some creativity for ideas not only to become inspirational, but to save lives as well!
That's the case of Samsung, that together with the advertising company Leo Burnett has created the "Safety Truck". The idea is as brilliant as simple: a semi truck with a wireless camera mounted on the front, displaying the road ahead on a screen tacked on to the back of the truck.
The purpose is to prevent the deadly accidents on the highways, and this video shot in Argentina shows how this technology could possibly cut down the number of victims of the road.
Besides making passing safer, this device allows the drivers to see any obstacles on the road ahead, preventing sudden emergency braking and collisions. Genial!
What Samsung and Leo Burnett are proving us is that screens are not only the ideal tool for informing and entertaining, but also for improving the quality of life, and for saving it too!
